In a fourth study using a distributive negotiation pairs of . Iexecutives assign to shake hands were less likely to lie about their preferences and craft agreements. I that split the bargaining zone more equally. Together these studies show that handshaking promotes. Ithe adoption of cooperative strategies and influences negotiation outcomes.

Paper Information World Cup Soccer

Billion Minutes of Attention by Thales Teixeira FIFA stand. Is to generate billion in revenue from World Cup soccer over the next few weeks. Clearly the organization understands Attentio. In Economics says marketing expert Thales Teixeira.  to attract the Sweden Phone Number List attention of . billion people worldwide. During one month teams will vie for the trophy of st football a.k.a. soccer team in the world. With matches and assuming that . billion people watch one entire game the whole tournament will garner billion minutes of attention. The fact that most will view the matches as they are play makes the tournament even more valuable to advertisers—a key principle of Attention Economics which focuses on what has come a scarce commodity in an age of information overload.

Using a standard cost of per

Thousand viewers which is generally charg by broadcast companies for a second ad on primetime television in the Unit States a value cheaper than Turkish phone number list  and more expensive than Brazil FIFA has the potential to generate billion in revenues from TV ads billboards and sponsorships in a month. In other words this would make FIFA the seventh largest business in the world after Britain s BP and fore Japan s Toyota when compar on an annual basis. The business of soccer has a potential market of more than billion people.