The mission To sell more laptops. The market Rural China. The challenge The business partner wants to know what laptop features would appealing to customers in rural China. Landing in Shanghai with eight days to find out a team of six Harvard MBAs did the most logical thing they could.
They board a bullet train head west
As far as they could and exit in a village to start asking people what would make them buy a computer. What they discover surpris them. Wandering to an impoverish part of town full of corrugat iron shanty houses without running water or electricity an Morocco Phone Number List older man l them to the back of one of the homes. Inside he show them a group of people huddl around the glow of two laptops power by a generator. “MORE THAN ANY OTHER COURSE IT TEACHES HUMILITY” He said All of my friends have computers says Alan D. MacCormack MBA Class of Adjunct Professor of Business Administration at Harvard Business School. The team discover that having access to laptops and finding uses for them wasn t the main problem.
A greater problem was financing
The purchase and having access to broadband Internet. For the past two years MacCormack has l FIELD Field Immersion Experiences for Leadership Croatia WhatsApp Numbers List learning program that has arguably revolutioniz ucation at HBS more than any development since the introduction of the case study method years ago. In three modules—an intensive skills building boot camp a global immersion field study and a team bas entrepreneurial project design to integrate knowlge from the first year curriculum—FIELD teaches students that what they have learn about business in the classroom doesn t always hold true out in the world. More than any other course it teaches humility says MacCormack. The st lessons come when students say I was convinc that the problem was this and it wasn.
