Photo iStockPhoto The business of football has a well establish. I global audience. In this playing field aggregating the attention of fans and selling a portion to. I advertisers and sponsors is where the real riches lie. The ticket sales are . Ia mere fraction of the total profits. For instance the . million tickets sold at the World.
Will likely generate only around
Million dollars at the average price of per ticket. If one were to compare potentia. Il profits FIFA would likely come out even tter than BP or Toyota. Some of its costs . Iand capital expenditures such as the billion invest in stadiums are bor. Ine by national and local governments. FIFA itself employs only people according to the organization s website. Even if each of its country memrs employs another that adds up to a total of employees worldwide a mere percent of Toyota s global workforce. “FIFA HAS THE POTENTIAL TO GENERATE BILLION IN Switzerland Phone Number List REVENUE IN A MONTH” Most of the attention getting opportunities the World Cup offers both on and off the field are sold to advertisers either directly via sponsorships or indirectly via national mia companies that buy the right to retransmit the games and sell ad space to their local advertisers.
Another key principle of the Economics
Of Attention is that attention is valu in a superlinear manner which means that advertisers place twice as much value on the attention of million viewers El Salvador phone number list do on million viewers. So FIFA drives up the value of those eyeballs by selling exclusive broadcasting rights to only one broadcaster per country rather than splintering attention among multiple outlets. In Brazil for example the broadcaster has always en TV Globo which captures more than a percent share of the television sets turn on at any given night in that country.
